7 Things to Pay Attention to Before Launching an Online Store


7 Things to Pay Attention to Before Launching an Online Store

Creating an online store website is very easy. Especially with the proliferation of companies engaged in online shops and e-commerce solutions. Without qualified technical skills, you can already create a reliable and attractive online store!

But after the online store has been built, there are many things to consider such as ranking on search engines, conversions so that customers buy your products, and building customer retention so that they become loyal and want to buy your products again in the future.

The point is there are many things you need to do in the pre-launch phase of an online store. It can even be said that this phase will determine the success of your online business later. Therefore, pay attention to the following 7 things before launching an online store.

1. Creating Social Media Accounts

For some online businesses, social media is considered capable of increasing traffic and the number of potential customers. In fact, there are many social media users themselves, so those who find your social media account will be interested in visiting your online store.

Before creating a social media account, you must choose what type of social media is suitable for your online business, whether it be Facebook, Twitter, Instagram, Snapchat, or others. Then maximize the appearance of your profile to make it look professional starting from the logo, description, profile picture, cover, contacts, etc.

However, the main thing about social media is content. Make sure that the uploaded content is relevant to your business but still interesting to display. To know more other information about political law you can visit this site folderaccess

2. Ensuring Email Marketing Readiness

From time to time email marketing has proven to be very effective as a support for marketing strategies. Out there, there are many email providers that you can choose from for email marketing activities such as Klaviyo, MailChimp, Emma, ​​Constant Contact, Get Response and Aweber.

A good start is to look at what types of email providers support your online store platform. Then after choosing an email provider, then you have to prepare a welcome email, template, schedule, campaign and of course interesting email content.

3. Installing Google Analytics

You have to get data analytics from the first day of launching the online store. With this data, you will get interesting insights about your visitors and customers. If in conventional stores you can interact directly with them and find out how many people come to your store, whether it’s just looking around or buying. However, in online stores, you will not know this information without data analytics.

Well, one way to get data analytics is to use Google Analytics. To install Google Analytics, follow these steps:

  • Creating a Google Analytics account
  • Connect Google Analytics with your online store
  • Activate the Ecommerce Tracking feature
  • Setting Funnels and Goals

4. Searching for keywords to use

The right keywords are needed so that your online store’s SEO is considered good by search engines. The keywords you use will also make it easier for Google and other search engines to identify the types of products you sell in online stores. As a result, the chances of your online store appearing on the first page of Google are very high. So don’t be surprised if visitors who search for certain keywords will know your online store and the number of potential customers will increase.

5. Create a Shipping Strategy or Shipping

Now, there are many shipping options that can be used by online stores, either through logistics couriers or meeting in person or Cash On Delivery (COD). However, shipping problems can make customers cancel their shopping carts. For example, expensive shipping rates and too few logistics options.

To avoid this, you can think creatively by applying a flat rate or even free shipping. Meanwhile, to cover the shipping costs that you bear, you can slightly increase the selling price of the product. As a result, you will still make a profit.

6. Promoting and Making Announcements

There are many ways to promote, but if you don’t have a big name, then creating a press release is pointless. It is better to make announcements for your closest people first, such as friends on social media, group chats, offices, school alumni and your neighbors.

Also use the services of a social media buzzer or more often referred to as an endorser. This service is useful for promoting your online business. Usually endorsers include their email address on the profile page, from there you can negotiate about the rate card and other conditions. Another way to find endorser services is with SociaBuzz. Here, you can find the right endorser to promote your store online on Instagram, Twitter, Blog & Youtube.

In addition, to increase the interest of potential customers, you can provide various promos and discounts when launching a store. Taking advantage of the voucher code feature on an online store might be a great idea!

7. It’s Launch Time!

After doing all the things mentioned above, it’s time to launch an online store. But make sure again that you have prepared everything, or do quality control once again so that things don’t happen that are unexpected.

Some of the things mentioned above are actually just the beginning of your struggle as a digital entrepreneur. If an online business begins with careful preparation, the results will be very good.

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