People increasingly prefer to buy from, deal with, and work for,ethical,right-mindedorganisations. And whether an organisation isethicalandright-mindedis becoming increasingly transparent for all to see. Putting a good clearethical philosophyin place, and communicating it wide and far lets people know that your organisation always strives todo the the right thing. It’s powerful because it appeals to people’s deepest feelings. Corporate integrity, based on right and good ethical philosophy, transcends all else. Today what truly matters isethical and philosophical quality- from the bottom to the top – in every respect – across every dimension of the organisation.

• Journalists receive a lot of promotional post every day so make sure yours stand out and the accompanying note is personalised to them.
• For most small businesses, there isn’t a huge pot of money for marketing.
• Advertising is a way of marketing your business in order to increase sales or make your audience aware of your

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